Guides

Make the machine sound like the brand.

Free, practical guides for freelancers who write for clients with AI.

How to make ChatGPT and Claude write in your client's voice

A step-by-step setup for freelancers: where to store a client's voice in ChatGPT and Claude, how to write rules and examples, and how to test the result.

How to stop AI copy sounding generic

Why ChatGPT and Claude drift into bland marketing copy, and seven practical habits to keep client work specific and on-brand.

How to build a brand voice sheet (that AI can use)

Build a one-page brand voice sheet for a client: traits, tone by channel, approved and banned phrases, before/after examples and a quick rubric.